I do all my poster work in InDesign. Notice the layers palette. It's important to keep all similar elements on the same layer, not to be rule-bound, but to be free. Free to experiment. Free to easily duplicate just a certain class of objects. Free to not waste time when you need to re-purpose this design in 5 different sizes.
EARLY DRAFTS BELOW
In the first phase of poster design, I always like to put all the text on the page, clean it up in InDesign, eliminating every single empty space and extra return, put some space between the paragraphs, and let the story that the text is telling inform my future layout. I don't bother really designing until I understand the relative size relationships of the text sections in their linear narrative order. Title, subtitle, body copy, date/time/place, call to action, partner logos, fine print. Once those are all on the page, I can almost close my eyes, and the force guides me. The force being 20 years of experience designing layouts. In this case, I also just dumped the BKCM color palette on the page, but this being a holiday event, I knew I'd have to dial it back. No problem. I start from crazy, then work at sane.
CREATIVE BRIEF
8.5x11" png and PDF flyer
1000x1000 png for social media (3 variations in different colors if possible!)
1920 x 1005 png Facebook Event Banner
Copy:
Outdoor & Socially Distant
Holiday Playalong
For Brass & Woodwind Players of All Ages
We’ll provide the music. Come jam with us!
Saturday, December 19, 2020
Brooklyn Conservatory of Music Garden
58 7th Ave, Brooklyn (Entrance on Lincoln Place)
3pm-5pm
Featuring…
Frank London - Trumpet
Brian Drye - Trombone
Peter Apfelbaum - Tenor / Drums
Marcus Rojas - Tuba
[DCA Logo] [NYSCA Logo]
This program is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council. BKCM's Community Music School programming is made possible by the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature.